国际商务谈判的博弈论议价模型分析  

Analyzing the Bargain Model of Game Theory in International Commercial Negotiation

作　　者：邹宇[1] 崔学臣 于瀚[1] 

机构地区：[1]哈尔滨工业大学人文学院,黑龙江哈尔滨150001 [2]六五四一一部队军需处,黑龙江哈尔滨150080

出　　处：《学术交流》2004年第5期79-82,共4页Academic Exchange

摘　　要：商务谈判是谈判各方当事人在追求共同商业目标,实现双方商业利益整个过程中不断化解冲突、实现谈判者最大利益的手段。在商务谈判中,正确掌握国际商品价格对于节约交易成本,增强企业国际市场竞争力,具有重要意义。可以从博弈论的角度,建立国际商务谈判的议价模型,对信息进行组织、筛选,寻找一个最佳的价格点来分析谈判双方应采取的策略。Business negotiation is the method for the joiners to reach a same business aim, reduce conflicts for their best profits. In the process of the negotiation, it is important to grasp the price of international commodity, which is contribute to saving deal costs and enhancing the competitions in international market. This article, in the view of theory of game, attempts to set up the negotiation price model of international negotiation and seek an optimal price through organizing and analyzing information and negotiation strategies.

关 键 词：国际商务谈判 博弈论 议价模型 

分 类 号：F740.41[经济管理—国际贸易]