导入CS战略 提升房地产企业核心竞争力  

Inducting CS Tactic to Inerease the Core Competition of Real Estate Enterprise

作　　者：李威[1] 

机构地区：[1]哈尔滨市房地产交易中心

出　　处：《物流科技》2004年第5期79-81,共3页Logistics Sci-Tech

摘　　要：激烈的市场竞争、多层次的住房消费,传统的营销战略越来越显得苍白无力,CS战略应运而生。房地产企业实施CS战略就是以顾客为导向,以信息为支撑,跟踪研究顾客满意程度,快速改善产品和服务环节,从而获得顾客认同,增强企业竞争力。Fierce market challenge and many str atifications lodging consumption m ake the traditional strategy more and more useless.Then CS strategy comes into being.For real estate enterprises,the implementation of CS strategy means being guided by customers.They shou ld take a follow -up re-search in the degree of customers' satisfaction and improve their prod ucts and service links,so as to establish a confidence among custom ers,thus to strengthen enterprise' s competitiveness.

关 键 词：CS战略 房地产企业 核心竞争力 顾客满意度 顾客数据库 

分 类 号：F293.30[经济管理—国民经济]