浅析公关在产品销售中的作用  

Analyse the Role of Public Relations in Product Sale

作　　者：姚卫如[1] 刘海霞[1] 

机构地区：[1]商丘职业技术学院经贸系,河南商丘476000

出　　处：《商丘职业技术学院学报》2004年第2期18-19,共2页JOURNAL OF SHANGQIU POLYTECHNIC

摘　　要：公共关系不仅能树立企业形象,而且能有效促进产品销售,企业应对此有充分认识。在产品市场寿命周期的不同阶段,分别策划、实施不同的公关活动,将能更好地增加销量、提升产品形象、延长其市场寿命。It is realized adequately in enterprises that the public relations can not only establish the corporate image but also promote effectively the sale of product. In the different stages of the cycle of market ,if we plan and conduct the different activities of public relations, which will be able to promote the sale of product better, promote the product image and lengthen the product marketlife.

关 键 词：产品销售 公共关系 企业形象 产品寿命周期 市场寿命周期 

分 类 号：F713.50[经济管理—市场营销] C912.3[经济管理—产业经济]