装璜设计与广告学有机结合的教学探索和研究  

Ornament Design and Advertising

作　　者：仵刚[1] 

机构地区：[1]商丘职业技术学院,河南商丘476000

出　　处：《商丘职业技术学院学报》2004年第2期37-38,共2页JOURNAL OF SHANGQIU POLYTECHNIC

摘　　要：装璜设计是工艺美术里的一个重要专业,主要侧重于设计和制作。广告学是一个新兴学科,它侧重于策划和创意。二 者若能有机结合,就可以承上启下,相得益彰。由于装璜设计和社会需求存在着矛盾,要解决矛盾,就要进行教学改革,就要探索改 革方法,只有这样,才能消除其负面影响。Ornament design, which lays great emphasis on design and manufacture, is an important major in arts and crafts, while advertising is a new one whose emphasis is put on planning and creation.since there is contradiction between ornament design and social demands, which needs to be solved through teaching reforms, the two subjects involved above are required to be integrated well, eliminating the negative influence produced because of not being integrated

关 键 词：装璜设计 广告学 工艺美术 教学改革 毕业生 就业 社会需求 

分 类 号：J5-4[艺术—艺术设计] F713.80[经济管理—广告]