进入壁垒与企业产品差异化策略  

Entry Barriers and Firms' Product Differentiation Strategy

作　　者：鲁文龙[1] 陈宏民[1] 帅旭[1] 

机构地区：[1]上海交通大学管理学院,上海200030

出　　处：《管理工程学报》2004年第3期38-41,共4页Journal of Industrial Engineering and Engineering Management

基　　金：教育部博士点基金资助项目(20010248038)

摘　　要：本文在两个被贸易壁垒分离的市场上分析了贸易壁垒对产品横向差异化的影响。所获得的主要结论为,当在市场A与市场B中都存在竞争时,每个企业所生产的商品在国内销售的价格要高于其出口的价格。当贸易壁垒足够高时,国内企业垄断市场是可能的。当有双向贸易时,即两个企业在市场上充分竞争时,高的贸易壁垒会使企业将产品靠近其竞争者,从而导致产品差异化程度降低,模仿更容易发生。In this paper, the effects of trade barrier to horizontal product differentiation are analyzed in two segmented market.The main conclusions are as follows: When there exists competition in market A and market B,each firm sold its products at higher prices in domestic country than in foreign one. When trade barriers are high enough, it is possible for the domestic firm to monopolize market. When there exists two-way trade, that is to say,two firms compete in markets sufficiently. Firms will locate their products near competitor when there are high trade barriers, which lead to lower product differentiation and more imitation.

关 键 词：贸易壁垒 产品差异化 产品模仿 博弈论 

分 类 号：F273[经济管理—企业管理]