我国网民运用新媒体平台政治参与度的影响因素研究——基于2017年网民社会意识调查的数据分析  

Research on the Influencing Factors of Chinese Netizens’ Political Participation in the Use of New Media Platforms—Based on the Data Analysis of the 2017 Internet Users’ Social Awareness Survey

作　　者：余康慧 

机构地区：[1]上海工程技术大学,上海

出　　处：《应用数学进展》2021年第11期3811-3818,共8页Advances in Applied Mathematics

摘　　要：本研究基于2017年网民社会意识调查调查数据,建立二元Logit模型,分析我国网民运用新媒体平台的政治参与度的影响因素,以此提升我国网民政治参与度。结果表明:政治兴趣对网民的政治参与度具有显著影响。对时政信息、政治经济社会问题的文章、时事评论、政治经济社会新闻的兴趣越高,政治参与度越高。使用信息获取渠道频繁程度对网民运用新媒体平台的政治参与度具有显著影响,使用外媒、自媒体平台、政务门户网站或官方公众号越频繁,运用新媒体平台的政治参与度越高。为提升网民运用新媒体平台的政治参与度,应当加大对政治事件的深入解读报道,完善政务网站、自媒体平台的政治新闻获取渠道,防范新媒体平台的风险,加强法律监督。This study is based on the survey data of the social awareness of netizens in 2017, and establishes a binary Logit model to analyze the influence of political interest and the frequency of using information acquisition channels on the political participation of Chinese netizens using new media platforms, so as to enhance the political participation of Chinese netizens. The results show that: political interest has a significant impact on the political participation of netizens. The higher the interest in current affairs information, reading political, economic and social issues, current affairs reviews, and political, economic and social news, the higher the degree of political participation. The frequency of using information acquisition channels has a significant impact on the political participation of netizens in using new media platforms. The more frequent the use of foreign media, self-media platforms, government portals or official accounts, the higher the political participation in the use of new media platforms. In order to increase the political participation of netizens in using new media platforms, it is necessary to increase in-depth interpretation and reporting of political events, improve political news acquisition channels on government websites and self-media platforms, prevent risks from new media platforms, and strengthen legal supervision.

关 键 词：政治参与度 政治兴趣 信息获取渠道 新媒体平台 

分 类 号：G21[文化科学—新闻学]