基于SIRS模型的直播带货传播动力学分析  

Dynamic Analysis of the Dissemination of Live Streaming Sales Based on SIRS Model

作　　者：李莹 金银芳 金银来 

机构地区：[1]临沂大学数学与统计学院,山东 临沂 [2]临沂大学学报编辑部,山东 临沂

出　　处：《应用数学进展》2024年第8期3892-3902,共11页Advances in Applied Mathematics

摘　　要：本文基于传染病SIRS模型,建立具有饱和发生率的直播带货传播动力学模型,分析了直播带货过程中不同个体或群体的动态变化规律,据此预测了直播带货传播趋势。此外还通过Matlab仿真模拟了不同影响因素对直播带货中群体的影响,为直播带货提供了参考和建议。In this paper, we established a dynamic model for the spread of live streaming with saturation incidence based on the SIRS model of infectious diseases, then, analyzed the dynamic changes among different individuals or groups during live streaming and predicted the propagation trends of live streaming based on this model. Additionally, Matlab simulations were used to simulate the influence of various factors on groups in live streaming, and provided some references and suggestions for improving live streaming practices.

关 键 词：直播带货 饱和发生率 SIRS模型 定性分析 

分 类 号：TP3[自动化与计算机技术—计算机科学与技术]