高校新商科人才培养中开展专业思政的探索与实践  

Exploration and Practice of Professional Ideological and Political Development in the Training of New Business Talents in Universities

作　　者：孙洁[1] 韦恒[1] 

机构地区：[1]北京联合大学商务学院,北京

出　　处：《创新教育研究》2021年第1期156-161,共6页Creative Education Studies

摘　　要：专业思政是落实高校立德树人根本任务的重要环节,从专业层面细化人才培养核心素养,探索专业思政的内涵与价值,强化商科人才价值引领,其目的在于提高商科人才培养质量。本文分析了专业思政的内涵与意义,剖析了专业思政与课程思政、商科人才培养之间的关系,并以市场营销专业为例,进行了专业思政的探索与实践分析,为高校商科类专业开展专业思政提供参考和借鉴。Professional ideological and political education is an important part of the fundamental task of moral education in colleges and universities. From the professional level, we should refine the core quality of talent cultivation, explore the connotation and value of professional ideological and political education, and strengthen the value guidance of business talents. The purpose is to improve the quality of business talents cultivation. This paper analyzes the connotation and significance of professional ideological and political education, analyzes the relationship between professional ideological and political education, curriculum ideological and political education, and business personnel training, and takes marketing major as an example to explore and practice professional ideological and political education, so as to provide reference for business majors in colleges and universities to conduct professional ideological and political education.

关 键 词：人才培养 专业思政 课程思政 

分 类 号：G64[文化科学—高等教育学]