基于BOPPPS模式的课程思政教学实践与评估——以《消费者行为学》课程为例  

Practice and Evaluation of Ideological and Political Education in Courses Based on the BOPPPS Model—Using “Consumer Behavior” as a Case Study

作　　者：吕芳 

机构地区：[1]内蒙古医科大学卫生管理学院,内蒙古 呼和浩特

出　　处：《创新教育研究》2024年第12期366-374,共9页Creative Education Studies

基　　金：内蒙古医科大学2024年思想政治专项基金项目“基于BOPPPS混合教学模式的课程思政建设路径探究与实践——以‘消费者行为学’课程为例”(编号:YKD2024SXZZ023)的研究成果。

摘　　要：目的:以“消费者行为学”课程为例,结合BOPPPS教学模式的六阶段,将思政教育融入到课前、课中以及课后,引领学生全程参与式学习,实现知识传授、能力培养以及价值引领相结合的课程目标。方法:基于BOPPPS模式,以“消费者购买决策与购买行为”章节中的“消费者购买决策程序”知识点为例,深入挖掘教学内容中的思政元素,进行课程思政的教学设计和实践,并通过问卷法对教学效果实施评估。结果:学生对新型教学模式和课程思政内容教育的满意度较高。结论:应用BOPPPS教学框架开展思政教育,帮助学生塑造正确的价值观,实现为高校培育德才兼备优秀人才的目标。Objective: To integrate ideological and political education throughout the entire learning process in the “Consumer Behavior” course, this study employs the BOPPPS teaching model across pre-class, in-class, and post-class stages. The aim is to engage students in active learning and achieve educational goals that combine the imparting of knowledge, cultivation of skills, and guidance of values. Method: Utilizing the BOPPPS model, this study focuses on the “Consumer Purchase Decision Process” within the “Consumer Purchase Decision and Behavior” chapter. It delves into the ideological and political elements within the teaching content, designs and implements ideological and political education in the curriculum, and assesses the teaching effectiveness through a questionnaire survey. Results: The students have shown a high level of satisfaction with the innovative teaching model and the integration of ideological and political content in the curriculum. Conclusion: The application of the BOPPPS teaching framework for ideological and political education is effective in helping students develop correct values, aligning with the goal of cultivating well-rounded talents with both moral integrity and professional excellence in higher education institutions.

关 键 词：课程思政 消费者行为学 BOPPPS 

分 类 号：H31[语言文字—英语]