非传统商标的法律保护研究  

Research on the Legal Protection of Non-Traditional Trademarks

作　　者：杨澳 

机构地区：[1]湖北大学法学院,湖北 武汉

出　　处：《争议解决》2025年第2期253-258,共6页Dispute Settlement

摘　　要：从2013年《商标法》的第三次修改中第八条规定删去了可视性要求,扩大商标范围将声音商标纳入其中到2023年《商标法修改草案(征求意见稿)》第四条中对商标的含义做出专项规定,可以体现出我国对于非传统商标的重视以及保护非传统商标的必要性。然而从国际发展趋势来看,美国、德国、欧盟等国家已走在前列,将非传统商标的保护范围扩大到气味商标、单一颜色商标等,这为我国后续扩大非传统商标的保护范围提供经验和借鉴,也可为我国后续对非传统商标的保护提出优化路径提供蓝本参考。From the third amendment of the Trademark Law in 2013, Article 8 deleted the visibility requirement, expanded the scope of trademarks to include sound trademarks, and made special provisions on the meaning of trademarks in Article 4 of the Draft Amendment of the Trademark Law (Draft for Comments) in 2023, which can reflect China’s emphasis on non-traditional trademarks and the necessity of protecting non-traditional trademarks. However, from the perspective of international development trend, the United States, Germany, the European Union and other countries have been in the forefront, extending the scope of protection of non-traditional trademarks to odor trademarks, single-color trademarks, etc., which provides experience and reference for the subsequent expansion of the scope of protection of non-traditional trademarks in China, and can also provide a blueprint reference for optimizing the protection path of non-traditional trademarks in our country in the future.

关 键 词：非传统商标 气味商标 法律保护 

分 类 号：D92[政治法律—法学]