财务会计信息分析对企业投资决策的影响——以拼多多为例  

The Impact of Financial Accounting Information Analysis on Enterprise Investment Decisions—A Case Study of Pinduoduo

作　　者：李依洹 

机构地区：[1]南京信息工程大学商学院,江苏 南京

出　　处：《电子商务评论》2025年第2期1410-1416,共7页E-Commerce Letters

摘　　要：企业投资决策受企业财务状况影响较大,良好的财务水平有助于企业更好地进行投资决策,进而提高企业市场竞争水平。作为国内知名的电子商务企业,拼多多近年来在投资决策方面发生了许多变化,如扩张型投资向稳健型投资转变,这表明拼多多对于投资的谨慎性越来越强,同时也反映了拼多多财务情况的变化。分析了拼多多财务整体情况、收入情况和负债情况,对财务情况变化引起的投资决策变化进行了解读,提出保持足够的现金流、合理控制投资预算及强化财务风险管理对策,希望对拼多多财务状况改善、投资决策能力提高起到促进作用。Enterprise investment decisions are greatly influenced by the financial situation of the enterprise, and a good financial level helps the enterprise make better investment decisions, thereby improving its market competitiveness. As a well-known e-commerce enterprise in China, Pinduoduo has undergone many changes in investment decisions in recent years, such as the shift from expansionary investment to prudent investment. This indicates that Pinduoduo is becoming increasingly cautious about investment and also reflects changes in its financial situation. The paper analyzes the overall financial situation, income situation, and debt situation of Pinduoduo, interprets the changes in investment decisions caused by changes in financial situation, proposes measures to maintain sufficient cash flow, reasonably control investment budget, and strengthen financial risk management, hoping to promote the improvement of Pinduoduo’s financial situation and investment decision-making ability.

关 键 词：强化财务风险管理 投资决策 拼多多 

分 类 号：F27[经济管理—企业管理]