通信环境与交际定位策略——《网络语用学》述评  

Communication Environment and Communicative Positioning Strategies—Book Review of Pragmatics Online

作　　者：朱嘉文 

机构地区：[1]浙江工商大学外国语学院,浙江 杭州

出　　处：《现代语言学》2023年第10期4485-4489,共5页Modern Linguistics

摘　　要：《网络语用学》是英国伦敦金斯敦大学学者Kate Scott于2022年推出的著作。该书以认知语用学理论为基础,探讨了数字通信对通信环境和用户交际定位策略的影响。其突出特点在于对新型交际手段的关注与分析,如emoji和模因,以此帮助初级用户融入在线交际环境。此外,该书采用新颖的理论视角,结合言语行为理论和关联理论,拓宽了认知语用学的解释范围。书中强调了网络语用学的研究方法,包括自由生产任务、判断力任务、用户调查和语料库分析。同时,本书也指明了未来研究的新课题,如私人网络通信和多元文化背景下的网络通信。《网络语用学》一书对研究网络传播的学者们极具参考价值,提供了基本理论和方法的入门指南,涵盖大量研究实例,深入分析了相关研究的发展现状与桎梏,有助于启发创新性研究。The book Pragmatics Online is published in 2022 and authored by Kate Scott, a scholar from King-ston University London. Grounded in the theory of cognitive pragmatics, the book investigates the impact of digital communication on communication environment and communicative positioning strategies. It features on the focus and analysis of emerging online communication strategies, such as emojis and memes, aiming to assist novice users in adjusting to online interaction. The book adopts a relatively novel theoretical perspective, integrating speech act theory and relevance theo-ry, thereby expanding their range of application. It underscores research methods in online prag-matics, encompassing free production task, judgment practice, user survey, and corpus analysis. The book also points out future research areas, including private online communication and multi-cultural-context online communication. The book Pragmatics Online is highly valuable to scholars studying online communication in that it provides an introductory guide to fundamental theories and methodologies, offers extensive research of real-life cases, and analyzes current state and con-straints of relevant research, contributing to inspiring innovative research.

关 键 词：认知语用 网络交际 关联理论 言语行为理论 社交媒体 

分 类 号：H31[语言文字—英语]