医疗器械企业营销人才招聘问题研究——以A企业为例  

Research on the Marketing Talent Recruitment of Medical Device Enterprises—A Case Study of Enterprise A

作　　者：张莉梅 向征[1] 

机构地区：[1]成都信息工程大学管理学院,四川成都

出　　处：《现代管理》2019年第4期570-578,共9页Modern Management

摘　　要：当今世界科技飞速发展,信息数据化、传播及时化、应用多样化、智能化的信息时代正蓬勃生起。本文以A医疗器械企业的营销岗位人才招聘为例,通过文献研究、问卷调查、访谈等社会科学研究方法,发现该类企业营销岗位招聘存在招聘渠道有效性不高、人才选拔方式单一、选拔标准不统一的问题。对此提出以下解决对策:使用营销人才胜任力模型进行人才识别;鉴别网络招聘网站,筛选合适招聘渠道,完善招聘管理制度。With the rapid development of science and technology in the world,an information age is flour-ishing,in which information is digitalized,information dissemination is timely,technology appli-cation is diversified and intellectualized.Taking the recruitment of marketing posts in A medical device enterprises as an example,through literature research,questionnaire survey,interviews and other social science research methods,this paper finds that there are some problems in the recruitment of marketing posts in such enterprises,such as ineffective recruitment channels,single mode of talent selection,and inconsistent selection criteria.To solve this problem,the following countermeasures are put forward:using the marketing talent competency model to identify talents;identifying the proper network recruitment websites;screening the suitable recruitment channels,and improving the recruitment management system.

关 键 词：医疗器械类企业 营销岗位 招聘策略 

分 类 号：F2[经济管理—国民经济]