新时期智能物流设备营销数学统计优化分析  

Mathematical and Statistical Optimization Analysis of Intelligent Logistics Equipment Marketing in the New Period

作　　者：李磊 窦学诚 

机构地区：[1]甘肃农业大学管理学院,甘肃 兰州

出　　处：《运筹与模糊学》2023年第3期2541-2549,共9页Operations Research and Fuzziology

摘　　要：完善智能物流设备营销管理对于企业发展有深远影响。在本次研究中,本文将结合S公司的实际情况,从该公司智能物流设备的营销策略现状入手,通过总结营销策略问题、开展SOWT分析等方法,详细总结7Ps营销理论在S公司智能物流设备营销中的应用情况;同时文章根据STP战略思想,进一步讨论S公司智能物流设备营销的市场细分方案、目标市场以及产品定位等;最后针对公司市场化策略优化思路展开进一步研究。根据本文的研究结果可知,S公司智能物流设备营销中面临着重要依据,STP战略等现代化理论均证明该产品的市场前景广阔,并且本次项目所采取的市场营销策略优化策略科学有效,值得类似单位借鉴学习。Improving the marketing management of intelligent logistics equipment has far-reaching influence on the development of enterprises. In this study, this paper will combine the actual situation of S company, starting from the marketing strategy status of the company’s intelligent logistics equipment, by summarizing marketing strategy problems, carrying out SOWT analysis and other methods, a detailed summary of 7Ps marketing theory in the marketing of intelligent logistics equipment of S company;at the same time, according to STP strategic thought, the paper further discusses the market segmentation scheme, target market and product positioning of S company intelligent logistics equipment marketing. Finally, the company’s marketing strategy optimization ideas are further studied. According to the research results of this paper, it can be seen that S Company faces important basis in the marketing of intelligent logistics equipment. STP strategy and other modern theories have proved that the product has a broad market prospect, and the marketing strategy optimization strategy adopted by this project is scientific and effective, which is worth learning from similar units.

关 键 词：智能物流设备 营销方案 SOWT分析 STP战略思想 

分 类 号：F27[经济管理—企业管理]