深圳露营基地导游服务质量、游客信任感与重游意愿关系研究  

Study on the Relationship between the Quality of Tour Guide Service, Tourist Trust, and Revisit Intention in Shenzhen Camping Base

作　　者：刘艳红[1] 付杰 陈晓斌 

机构地区：[1]深圳大学体育学院,广东 深圳 [2]深圳大学管理学院,广东 深圳

出　　处：《可持续发展》2024年第9期2342-2354,共13页Sustainable Development

摘　　要：近年来,露营旅游在中国日益流行,导游服务质量、游客信任感和重游意愿成为影响露营旅游发展的关键因素。本研究探讨了深圳市露营基地导游服务质量、游客信任感和重游意愿之间的关系,并采用问卷调查和访谈法,根据假设和关系概念模型,通过SPSS和AMOS软件对数据进行描述性统计。结果显示,导游服务质量对游客信任感和重游意愿有显著的正向影响,游客信任感对重游意愿也有显著的正向影响。因此,改善导游服务质量是提高游客信任感和促进重游意愿的关键。In recent years, camping tourism has become increasingly popular in China, and the quality of tour guide services, tourist trust, and willingness to revisit have become key factors affecting the development of camping tourism. This study explores the relationship between tour guide service quality, tourist trust, and willingness to revisit camping bases in Shenzhen, Guangdong Province, China. Using questionnaire surveys and interviews, descriptive statistics were conducted on the data using SPSS and AMOS software based on hypotheses and relationship models. The results show that the quality of tour guide service has a significant positive impact on tourists’ trust and willingness to revisit. Tourist trust also has a significant positive impact on the willingness to revisit. Therefore, improving the quality of tour guide services is the key to enhancing tourists’ trust and promoting their willingness to revisit.

关 键 词：露营旅游 导游服务质量 游客信任感 重游意愿 

分 类 号：F59[经济管理—旅游管理]