新媒体领域下的品牌五感设计与情感延伸  

Brand Five Senses Design and Emotional Extension in the Field of New Media

作　　者：张珂欣 梁学勇[1] 

机构地区：[1]浙江理工大学艺术与设计学院,浙江 杭州

出　　处：《Design（汉斯）》2023年第3期1918-1924,共7页设计（汉斯）

摘　　要：据调查研究显示,在人类五感中,感受最深刻的是视觉感知占到37%,其次是嗅觉占23%,听觉占20%、味觉占15%,最后才是触觉。人们长时间对于外界物体的接触经验使得我们本身形成了一种固有的感知经验,尤其是随着新媒体等技术的日益成熟,视觉转译表达日益明显,对于感知所呈现的本能反应使得不同受众也产生了不同的感知语义,人们对于感知所涉及的领域和造成的情绪生成逐渐细化,设计领域也不断产生新颖的形式。According to research, among the five senses in humans, visual perception accounts for 37% of the most profound sensations, followed by smell at 23%, hearing at 20%, taste at 15%, and finally touch. The long-term experience of people’s contact with external objects has formed an inherent perceptual experience, especially with the increasing maturity of new media and other technologies, and visual translation and expression are becoming increasingly obvious. The instinctive response to perception has led to different perceptual semantics for different audiences. People’s perception of the fields involved and the emotional generation caused by perception are gradually refined, and the design field is also constantly producing new forms.

关 键 词：五感设计 情感设计 数字终端 应用交互 

分 类 号：G63[文化科学—教育学]