汉字图形化中的“形”“意”研究  

Research on the “Form” and “Meaning” in the Chinese Character Graphics

作　　者：徐茜雅 

机构地区：[1]中国美术学院视觉传播学院,浙江 杭州

出　　处：《Design（汉斯）》2023年第4期2187-2197,共11页设计（汉斯）

摘　　要：汉字六义中,象形是根基,意象是其内在涵义。这样的意象思维也孕育了设计思维,设计师深化汉字设计时,也在探索不同设计手段的叙述与表达。设计中如何把握好两者的关系,通过何种手段表现形态以及如何升华到意象的表达是值得研究的问题,本文从汉字图形化切入,归纳汉字图形化设计手法,得出“形”是以汉字的基础字形和结构笔画为基石进行构形,而“意”为设计需表达的情感涵义。“形”的建立与“意”的表达好比形态与意义的同构关系,形态的价值取决于意义,意义的表现则取决于图形。字必有形,意当传神,本文意在以图形化为出发点,通过分析汉字图形语言于设计中的运用,发掘其图像与情感的内在转化。让汉字设计具有更多可变化的发挥空间,为汉字设计提供多方面的思维角度,发掘更多的设计可能性,从而探索当下的东方设计语言。Among the six meanings of Chinese characters, pictogram is the foundation and image is its in-ner meaning. Such image thinking also breeds design thinking. When designers deepen Chinese character design, they are also exploring the narration and expression of different design means. In design, how to grasp the relationship between the two, how to express the form by what means and how to sublimate to the expression of the image are worthy of study. This paper starts from the graphic design of Chinese characters, summarizes the graphic design techniques of Chinese characters, and concludes that “form” is formed based on the basic font and structural strokes of Chinese characters, while “meaning” is the emotional meaning that the design needs to express. The establishment of “form” and the expression of “meaning” are like the isomorphic relationship between form and meaning, the value of form depends on the meaning, and the expression of meaning depends on the figure. The character must be tangible and the meaning should be vivid. This paper aims to explore the inner transformation of image and emotion by analyzing the application of Chinese graphic language in design from the starting point of graphics. The design of Chinese characters can have more changeable space to play, provide multiple thinking angles for Chinese character design, explore more design possibilities, and thus explore the current oriental design language.

关 键 词：汉字图形 “形”与“意” 字体设计 

分 类 号：G63[文化科学—教育学]