具身认知视角下的展示空间设计研究——以泰山女儿茶展位设计为例  

Research on Exhibition Space Design from an Embodied Cognitive Perspective—Using the Tai Shan Daughter Tea Booth Design as an Example

作　　者：蔡松如 叶洁楠[1] 相智皓 

机构地区：[1]南京林业大学艺术设计学院,江苏 南京 [2]山东建筑大学艺术学院,山东 济南

出　　处：《Design（汉斯）》2023年第4期2302-2309,共8页设计（汉斯）

摘　　要：当今时代,高楼大厦林立,众多展示空间设计面临一系列问题,比如风格雷同、空间体验贫乏、缺乏人性化等。随之人们对空间设计的审美观念也逐渐发生变化,从满足基本功能需求转向对多样性和独特性更深层次体验需求。因此,以具身认知为视角去探索展示空间具体设计,来满足其更深层次的感知和体验需求。本文以泰山女儿茶展位设计为案例,笔者首先分析了该设计中有关女儿茶的形象、色彩、材料、技艺、功能和情境等文化因素。其次借助具身认知理论的指导,构建出具有创意和深度的展示空间设计。最后,详细描述了各个展示区域,包括“入口茶香来”“茶香入云端”“茶香醉人心”以及“高山流水诉茶情”等多感官体验设计空间。本文旨在为观众提供全方位、沉浸式的感知体验,深刻传达泰山女儿茶的文化内涵。In the present era, with skyscrapers towering high, many exhibition space designs face a series of challenges, such as uniform styles, a lack of spatial richness, and a deficiency in human-centric considerations. Consequently, people’s aesthetic perceptions of spatial design have gradually evolved from fulfilling basic functional needs to satisfying deeper desires for diversity and uniqueness. Therefore, taking an embodied cognition perspective to explore the specific design of exhibition spaces is essential to meet these more profound perceptual and experiential demands. This article takes the case of the Tai Shan Daughter Tea booth design as an example. Firstly, the author analyzes cultural factors related to Tai Shan Daughter Tea, including its imagery, colors, materials, techniques, functions, and contexts. Secondly, guided by embodied cognition theory, a creative and profound exhibition space design is constructed. Finally, detailed descriptions of various exhibition areas, such as “Entrance: Where Tea Fragrance Welcomes”, “Tea Fragrance Ascends to the Clouds”, “Tea Fragrance Enchants the Heart”, and “Mountain Streams Tell the Tea Story” are provided. This article aims to offer audiences a comprehensive, immersive perceptual experience and convey the cultural essence of Tai Shan Daughter Tea.

关 键 词：具身认知 展示空间 泰山女儿茶 展位设计 

分 类 号：G63[文化科学—教育学]