色彩情感在包装视觉设计领域的呈现与未来发展探究  

Presentation and Future Development of Color Emotion in the Field of Packaging Visual Design

作　　者：蒋爽 

机构地区：[1]浙江理工大学艺术与设计学院,浙江 杭州

出　　处：《Design（汉斯）》2023年第4期2677-2684,共8页设计（汉斯）

摘　　要：随着包装行业的不断发展,包装视觉设计要求相应提高,应用色彩情感进行包装视觉设计,有利于吸引消费者注意力,从而调动购买欲望,还能促进包装视觉设计行业持续发展。本文首先介绍色彩情感及包装视觉设计的相关概念,接下来总结包装色彩设计的功能特性,最后重点探究色彩情感在包装视觉设计领域的呈现及发展。With the continuous development of the packaging industry, packaging visual design requirements improve accordingly, the application of color emotion packaging visual design, is conducive to attracting consumer attention, thereby mobilizing the desire to buy, but also to promote the sustainable development of packaging visual design industry. This paper first introduces the related concepts of color emotion and packaging visual design, then summarizes the functional characteristics of packaging color design, and finally focuses on the presentation and development of color emotion in the field of packaging visual design.

关 键 词：色彩情感 包装视觉设计 应用 发展 

分 类 号：G63[文化科学—教育学]