The Influence of Memetic Primers in Online Comments in Video Game Blogs  

作　　者：Ibrahim Yucel 

机构地区：[1]SUNYIT 100 Seymour Road Utica, NY

出　　处：《Advances in Internet of Things》2012年第3期63-73,共11页物联网（英文）

摘　　要：Through investigating a particular blog, several factors were found which have significant influence on reader actions. This study uses the term “memetic primers” for those styles that most often cause readers to take notice of a particular comment, remember information included in it, and take action. The memetic primers were derived in a discourse analysis. The study discovered the memetic primers using logic-of-inquire approach to the online comments. While evidence indicated that the usefulness of some primers was low, it emerged those negatively written comments where the most common impact on a comment’s volume.Through investigating a particular blog, several factors were found which have significant influence on reader actions. This study uses the term “memetic primers” for those styles that most often cause readers to take notice of a particular comment, remember information included in it, and take action. The memetic primers were derived in a discourse analysis. The study discovered the memetic primers using logic-of-inquire approach to the online comments. While evidence indicated that the usefulness of some primers was low, it emerged those negatively written comments where the most common impact on a comment’s volume.

关 键 词：Computer-Mediated Communication Social Networking Site Design and Use VIRTUAL Worlds/Avatars/Proxies Community Analysis and Support VIRTUAL or Physical Entertainment/Games 

分 类 号：R73[医药卫生—肿瘤]