This article adopts a Social Semiotic perspective to meaning-making in theater,contending that such an approach is essential for comprehensively addressing the intricate interrelations among the diverse sign systems i...
The pandemic has attracted extensive media attention around the world.In reports on the pandemic,metaphors are widely used to frame pandemic events through cross-domain mappings.Based on critical metaphor analysis,thi...
Cognitive-oriented work on simile has developed out of attempts to pinpoint features distinguishing simile and metaphor.This development has had such consequences as 1)focusing on simile as an analogy-based process an...
Lotmanian cultural dynamics involve change through textual interaction.Texts,offering vehicles for information,play a central role in this,with cultural change happening in two modes:gradual and explosive instances of...
This paper introduces a theory of mind that positions language as a cognitive tool in its own right for the optimization of biological fitness.I argue that human language reconstruction of reality results from biologi...
This study investigates the various marketing strategies employed in the malls and streets of Amman,Jordan.Specifically,it aims to identify the different methods salespeople use to attract customers'attention to their...
funded by a grant from the General Project Fund of Philosophy and Social Science Research in Universities,Jiangsu Province(No.2022SJYB1440)to the author.
Research on identity construction among second language(L2)writers has revealed the dynamic interactions between L2 writers and the linguistic,textual,and social resources.However,how emerging scholarly writers constr...
support of the Interdisciplinary Research Team in Humanities and Social Sciences at Soochow University(Grant No.5033720623).
The concept of authenticity has received much discussion in applied linguistics and educational studies.Valuable insights have been gained into how authenticity is problematised in language teaching and how to improve...
supported by the Project of Social Science Foundation of Jiangsu Province in 2020 under No.20WWB008(“A Study of Cultural Geography in Contemporary Anglo-American Academic Fiction”);National Social Science Foundation Project in 2023 under No.23BWW035(“A Study on Social Changes and the Development of Humanities in Contemporary Anglo-American Academic Fiction”).
Malcolm Bradbury’s novel Rates of Exchange,taking the economic term“rates of exchange”as a central metaphor,depicts various exchanges occurring in the socio-economic landscape of Britain during the 1970s and 1980s....
Newspaper political cartoons,known for their satirical nature,employ semiotic and linguistic techniques to comment on or criticise political leaders and events humorously.While previous studies on Nigerian newspaper p...