BRANDING

作品数：58被引量：22H指数：2
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相关机构：上海交通大学对外经济贸易大学东南大学中国海洋大学更多>>
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Who Is Hikonyan？ The Phenomenon of Japanese Yuru-Chara被引量：1
《Sociology Study》2016年第12期775-782,共8页Jillian Rae Suter 
In 2007, Hikonyan was the first winner of the Japan-wide ＂yuru-chara＂ or ＂yurui mascot character＂ competition. Since then,yuru-chara, or unsophisticated characters, have become a part of the mascot character marke...
关键词：COOL Japan  branding  authenticity  international markets  MASCOT characters 
Advertise With Social Discourse, as a Brand Positioning Technique： The Focuse on Consumers Advertising
《Sociology Study》2015年第9期689-699,共11页Aivars Gabriel Heide 
This study examines the nature of the social discourse of advertising used as a brand positioning discourse. The focus is on consumer advertising, which is directed toward the promotion of some product or service to t...
关键词：Social discourse analysis BRANDING ADVERTISING 
From Home Food to Macanese Cuisine？ Historical Development, Tourist Branding and Cultural Identity
《Sociology Study》2012年第12期934-940,共7页Yang Zhang Ching Lin Pang 
Food, cooking, and food-making places play a primordial role in the formation of cultural identity and community building. Using the example of Macanese food in Macao Special Administrative Region, this article discus...
关键词：Macanese food cultural identity tourism ethnic cuisine MACAO 
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