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Discussion and Practice of Online and Offline Mixed Teaching Reform of Advertising Art Design Major in Open Education
《Journal of Contemporary Educational Research》2023年第11期97-104,共8页Jun Wen 
Ningbo Open University 2023 university-level teaching reform project“Exploration and Practice of Online and Offline Mixed Teaching Reform in Advertising Art Design Major”(Project number:JG23-005)。
Teaching reform is an important work indispensable for the long-term development of the open university,and it is also the development trend of the advertising art design major in open education to keep up with the ne...
关键词：Open education ADVERTISING Art design Teaching reform 
Research on the Third-Person Effect of Online Commercial Advertisements - Based on the Students from Guangzhou Huashang College
《Proceedings of Business and Economic Studies》2021年第6期21-31,共11页Xianfeng Gong Lingwei Chu 
The third-person effect hypothesis has become one of the most important aspects in the research field within the American empirical school.A large number of studies have adopted empirical research methods to verify th...
关键词：Online commercial advertising Third-person effect 
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