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Accurate Analysis on Bluetooth Low Energy Neighbor Discovery被引量：1: 《Journal of Computer and Communications》2020年第12期231-250,共20页Ting-Chao Hou Kuo-Chang Huang; The basic concept of Bluetooth Low Energy (BLE) is short packet transmission and transient connection. It can quickly establish a connection, send data, and quickly disconnect, so that neighbor discovery is frequent a...; 关键词：Bluetooth Low Energy Advertising Interval Advertising Duration Advertising Event Scan Interval Scan Window Neighbor Discovery Ill-Fated Synchronization

The impact of consistency between the emotional feature of advertising music and brand personality on brand experience: 《Journal of Management Analytics》2019年第3期250-268,共19页Jianrong Hou Xiaofeng Zhao Jiahao Zheng; We acknowledge the financial support from the National Natural Science Foundation of China under[grant number 71172128].; Music in advertising plays a crucial role in making the audience feel beyond the multi-level visual experience.The intrinsic link between brand publicity and advertising music has long been a puzzle.This paper discuss...; 关键词：music emotional feature brand personality CONSISTENCY brand experience

COORDINATING PRICING, ORDERING AND ADVERTISING FOR PERISHABLE PRODUCTS OVER AN INFINITE HORIZON被引量：3: 《Journal of Systems Science and Systems Engineering》2018年第1期106-129,共24页Ye Lu Minghui Xu Yimin Yu; Numerous empirical studies show that advertising effort can stimulate demand in both current and future periods, and there is an interaction between pricing, advertising and ordering decisions. How do these decisions ...; 关键词：PRICING newsvendor problem advertising carryover effect perishable product

Towards privacy-preserving user targeting: 《Journal of Communications and Information Networks》2016年第4期22-32,共11页JIANG Jinghua ZHENG Yifeng SHI Zhenkui YAO Jing WANG Cong GUI Xiaolin; This work is supported by the National Natural Science Foundation of China(Nos.61572412,61472316);the Research Grants Council of Hong Kong(Nos.CityU 138513,CityU 11276816);the Innovation and Technology Commission of Hong Kong under ITF Project(No.ITS/307/15);an AWS Education Research Grant,and the Science and Technology Project of Shaanxi Province(Nos.2016ZDJC-05,2013SZS-16).; User targeting via behavioral analysis is becoming increasingly prevalent in online messaging services.By taking into account users'behavior information such as geographic locations,purchase behaviors,and search histo...; 关键词：PRIVACY ad-network user targeting ADVERTISING coupon delivery

A New Approach for Reaching the Customer of the Digital Age： Cross-Device Advertising: 《Journalism and Mass Communication》2016年第1期19-25,共7页R.Gülay Oztürk; One of the most significant advantages of the digital era is the fact that it presents a wide array of choices, without any time or place restrictions, to the target audience of the past who obtains information from t...; 关键词：DIGITALIZATION digital advertising new customer cross-device cross-device advertising new advertisingapproach

The Balance Between the Transmitted and the Perceived Image of Luxury Fragrance Brands: 《Journal of Modern Accounting and Auditing》2015年第10期499-514,共16页Monica Diaz-Bustamante Sonia Carcelen Maria Puelles; The luxury market has experienced considerable growth over recent years, being one of the sectors that have been the most resistant to the current economic recession. Selective fragrances make up one of the primary ca...; 关键词：brand image LUXURY FRAGRANCES ADVERTISING PERCEPTIONS

Motivational Orientation and Brand Familiarity： Positive Emotions and Skepticism toward Online Advertising Using the English Language: 《Journal of Literature and Art Studies》2015年第4期282-300,共19页Mei-Rong Alice Chen Sufen Chen Couchen Wu; Online video advertising using the English language is a trend in international marketing. While previous studies have pointed out that individuals＇ motivational orientation in the context of advertising plays a key ...; 关键词：motivation orientation emotions SKEPTICISM brand familiarity on-line advertising

Roles Portrayed by Women： A Content Analysis in Brazilian Television Advertisements: 《Journalism and Mass Communication》2013年第7期409-421,共13页Claudia Rosa Acevedo Helenita Tamashiro Jouliana Jordan Nohara Julio Cunha; The main purpose of this paper was to examine female roles portrayed by advertising. More specifically, the questions that motivated this research project were ＂What messages about women have been given to society th...; 关键词：roles in advertising gender representations mass communication female roles content analysis inmedia

Study on the Application of Aesthetic Ideas to Micro-film Advertising: 《International Journal of Technology Management》2013年第5期114-116,共3页Yunying WANG; Micro-film is a product from the development of mobile media technology based on the network media, and the short and typical screen expression ability and effect are its forms of contents. Different from the communic...; 关键词：Micro-film Advertising Aesthetic Ideas APPLICATION

Economically-Driven Partisanship-- Official Advertising and Political Coverage in Mexico： The Case of Morelia: 《Journalism and Mass Communication》2013年第1期14-33,共20页Ruben A. Gonzalez Macias; Partisanship and dependence on government support have characterized Mexican media along its history. That is, on the one hand, the journalistic practice has been determined by the alignment towards a political stance...; 关键词：Mexican media JOURNALISM PARTISANSHIP coercion official advertising

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