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Scandals Stir Concerns Over Live-Commerce: 《Beijing Review》2024年第47期48-48,共1页; In September,Three Sheep Group,a Chinese content provider for Internet.platforms,was fined 68.94 million yuan($9 million)for engaging in false advertising during its live commerce sessions—where livestreaming and e-c...; 关键词：ADVERTISING COMMERCE false

Multimodal Metaphor Analysis of German Commercials: 《Journal of Literature and Art Studies》2024年第10期867-873,共7页DING Hao-cheng CHEN Qi; This research examines the characteristics of multimodal metaphors utilized by German advertisers in their commercial designs.Commercial advertisements inherently incorporate a diverse array of communicative symbols,e...; 关键词：multimodal metaphors German advertising commercial design cognitive linguistics

Sympathy Farming: 《China Weekly》2023年第9期41-43,共3页Zhang Xinyu; From spun sob stories to bait-and-switch schemes,fraud among livestreamers selling farm produce is damaging China's poverty alleviation efforts,and legal experts are calling on streaming agencies,online platforms and ...; 关键词：ADVERTISING false LEGAL

Optimal Advertising Strategy for a Stackelberg Framework Under an Advertising-Driven Demand: 《Journal of Systems Science and Information》2023年第3期378-389,共12页Xiaozhen DAI Zhenkai LOU; Advertising-driven demand is very common in practice.This paper considers pricing and advertising strategies issues in a two-echelon supply chain involving a manufacturer and a retailer.According to who undertakes the...; 关键词：advertising-driven demand Stackelberg game retailer-advertising case manufacturer-advertising case pricing and advertising

Wanghua: 《China Book International》2023年第1期102-103,共2页; Graduate Zhang Yunsong finally gets a copywriting job in an advertising agency,but the unfamiliar and complicated workplace rules and the sudden economic pressure that falls on him make him increasingly depressed.That...; 关键词：ADVERTISING CLOSER finally

Technological Innovation: An Assessment of Operational Practices of Small and Medium Textile Enterprises in Ghana: 《Journal of Textile Science and Technology》2022年第3期123-132,共10页Isaac Abraham Ebenezer Kofi Howard Richard Acquaye; Fundamentally, technology is the key to achieving a competitive advantage. Novel and advanced technologies and manufacturing systems have turned the attention of labour-intensive firms towards technological attractive...; 关键词：Operations Production TECHNOLOGIES SOFTWARE ADVERTISING

Exploring Generic Features in China-Africa Corporate Advertising:A Critical Genre Analysis: 《Chinese Journal of Applied Linguistics》2022年第3期462-482,486,共22页Meiling WANG Liming DENG; the research output of the National Social Sciences research project entitled“A Genre-based Study of the Dynamic Intertextual and Interdiscursive System in Chinese and Foreign Professional Discourse”(NO.17BYY033)。; China-Africa corporate advertising is emerging as an example of the corporate advertising genre in response to the specific rhetorical context of China-Africa win-win cooperation.Drawing on Bhatia’s Critical Genre An...; 关键词：win-win cooperation China-Africa corporate advertising critical genre analysis generic features INTERDISCURSIVITY

Skin Microbiome:A Rising Concept in China: 《China Detergent & Cosmetics》2022年第1期25-27,共3页Chen Ye; Developing products that foster a healthy skin microbiome is a new trend in the Chinese cosmetic industry,attracting the attention of both international players and Chinese niche brands alike.The sector is poised to t...; 关键词：SKIN attracting ADVERTISING

Subjective or objective:How the style of text in computational advertising influences consumer behaviors?被引量：3: 《Fundamental Research》2022年第1期144-153,共10页Minxue Huang Tong Liu; the National Natural Science Foundation of China(Grants No.91746206 and 72132008)to provide funds for conducting experiments.; In the era of computational advertising,advertising effectiveness can be measured by different metrics at different stages of the sales funnel.In the upper funnel,the click-through rate(CTR,the rate of click per impre...; 关键词：Advertising text Click-through rate Conversion rate Computational advertising Speech act theory

Impact of thumb up sharing advertising in social media被引量：1: 《Journal of Southeast University(English Edition)》2021年第4期429-435,共7页Bao Lijiang Zhong Weijun Mei Shu'e; The National Natural Science Foundation of China(No.71371050),the National Social Science Fund of China(No.17BGL196).; “Thumb up advertising”is a new and effective way to spread shared advertising in social media.How the retailer adapts“thumb up advertising”in marketing with a game theory model is analyzed.The results show that wh...; 关键词：sharing advertising social media incentive mechanism social marketing social relationship

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