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Scandals Stir Concerns Over Live-Commerce: 《Beijing Review》2024年第47期48-48,共1页; In September,Three Sheep Group,a Chinese content provider for Internet.platforms,was fined 68.94 million yuan($9 million)for engaging in false advertising during its live commerce sessions—where livestreaming and e-c...; 关键词：ADVERTISING COMMERCE false

Multimodal Metaphor Analysis of German Commercials: 《Journal of Literature and Art Studies》2024年第10期867-873,共7页DING Hao-cheng CHEN Qi; This research examines the characteristics of multimodal metaphors utilized by German advertisers in their commercial designs.Commercial advertisements inherently incorporate a diverse array of communicative symbols,e...; 关键词：multimodal metaphors German advertising commercial design cognitive linguistics

Sympathy Farming: 《China Weekly》2023年第9期41-43,共3页Zhang Xinyu; From spun sob stories to bait-and-switch schemes,fraud among livestreamers selling farm produce is damaging China's poverty alleviation efforts,and legal experts are calling on streaming agencies,online platforms and ...; 关键词：ADVERTISING false LEGAL

Optimal Advertising Strategy for a Stackelberg Framework Under an Advertising-Driven Demand: 《Journal of Systems Science and Information》2023年第3期378-389,共12页Xiaozhen DAI Zhenkai LOU; Advertising-driven demand is very common in practice.This paper considers pricing and advertising strategies issues in a two-echelon supply chain involving a manufacturer and a retailer.According to who undertakes the...; 关键词：advertising-driven demand Stackelberg game retailer-advertising case manufacturer-advertising case pricing and advertising

Exploring Generic Features in China-Africa Corporate Advertising:A Critical Genre Analysis: 《Chinese Journal of Applied Linguistics》2022年第3期462-482,486,共22页Meiling WANG Liming DENG; the research output of the National Social Sciences research project entitled“A Genre-based Study of the Dynamic Intertextual and Interdiscursive System in Chinese and Foreign Professional Discourse”(NO.17BYY033)。; China-Africa corporate advertising is emerging as an example of the corporate advertising genre in response to the specific rhetorical context of China-Africa win-win cooperation.Drawing on Bhatia’s Critical Genre An...; 关键词：win-win cooperation China-Africa corporate advertising critical genre analysis generic features INTERDISCURSIVITY

Impact of thumb up sharing advertising in social media被引量：1: 《Journal of Southeast University(English Edition)》2021年第4期429-435,共7页Bao Lijiang Zhong Weijun Mei Shu'e; The National Natural Science Foundation of China(No.71371050),the National Social Science Fund of China(No.17BGL196).; “Thumb up advertising”is a new and effective way to spread shared advertising in social media.How the retailer adapts“thumb up advertising”in marketing with a game theory model is analyzed.The results show that wh...; 关键词：sharing advertising social media incentive mechanism social marketing social relationship

Relevance of Marketing Strategies for Gas Stations in China - An Analysis Using SPSS: 《Proceedings of Business and Economic Studies》2021年第6期53-60,共8页Zhe Zhang; This study aims to find out the relevance of marketing strategies for gas stations in China.According to IBISWorld,the companies holding the largest market shares in China’s gas station industry include China Petroch...; 关键词：Marketing strategies Oil corporation Gas stations Oil industry ADVERTISING

When Tomorrow Comes:The Present and the Future of Advertising: 《Chinese Business Review》2021年第3期106-110,共5页Diego Santos Vieira de Jesus; The aim is to analyse the present and the possible future of the concept of advertising.The present concept is more related to the fact that marketers moved from a product focus to a sales focus,and now to eventually ...; 关键词：ADVERTISING convergence culture experience economy Fourth Industrial Revolution technology

Comparison the Advertising of Dolce & Gabbana and CCTV “Chinese Chopsticks”: 《Journal of Literature and Art Studies》2021年第2期108-110,共3页ZHAO Wei LIU Chang; The increase of the global market has led to the emergence of international advertising,and understanding cultural differences is usually deemed as a prerequisite for successful international advertising(Forsgren&Joha...; 关键词：COMMUNICATION RESONANCE STRATEGY ADVERTISING

Analysis of Dove's Brand Communication Strategy in the Chinese Market: 《Journal of Educational Theory and Management》2020年第1期32-38,共7页Junyan Du; DOVE is one of the chocolate brands launched by MARS in China.For more than ten years since DOVE entered the Chinese market,she has continuously adjusted her marketing model to conform to the Chinese market and has be...; 关键词：DOVE MULTINATIONAL BRAND ADVERTISING BRAND COMMUNICATION STRATEGY

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