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Multimodal Metaphor Analysis of German Commercials: 《Journal of Literature and Art Studies》2024年第10期867-873,共7页DING Hao-cheng CHEN Qi; This research examines the characteristics of multimodal metaphors utilized by German advertisers in their commercial designs.Commercial advertisements inherently incorporate a diverse array of communicative symbols,e...; 关键词：multimodal metaphors German advertising commercial design cognitive linguistics

Sympathy Farming: 《China Weekly》2023年第9期41-43,共3页Zhang Xinyu; From spun sob stories to bait-and-switch schemes,fraud among livestreamers selling farm produce is damaging China's poverty alleviation efforts,and legal experts are calling on streaming agencies,online platforms and ...; 关键词：ADVERTISING false LEGAL

Technological Innovation: An Assessment of Operational Practices of Small and Medium Textile Enterprises in Ghana: 《Journal of Textile Science and Technology》2022年第3期123-132,共10页Isaac Abraham Ebenezer Kofi Howard Richard Acquaye; Fundamentally, technology is the key to achieving a competitive advantage. Novel and advanced technologies and manufacturing systems have turned the attention of labour-intensive firms towards technological attractive...; 关键词：Operations Production TECHNOLOGIES SOFTWARE ADVERTISING

Exploring Generic Features in China-Africa Corporate Advertising:A Critical Genre Analysis: 《Chinese Journal of Applied Linguistics》2022年第3期462-482,486,共22页Meiling WANG Liming DENG; the research output of the National Social Sciences research project entitled“A Genre-based Study of the Dynamic Intertextual and Interdiscursive System in Chinese and Foreign Professional Discourse”(NO.17BYY033)。; China-Africa corporate advertising is emerging as an example of the corporate advertising genre in response to the specific rhetorical context of China-Africa win-win cooperation.Drawing on Bhatia’s Critical Genre An...; 关键词：win-win cooperation China-Africa corporate advertising critical genre analysis generic features INTERDISCURSIVITY

Skin Microbiome:A Rising Concept in China: 《China Detergent & Cosmetics》2022年第1期25-27,共3页Chen Ye; Developing products that foster a healthy skin microbiome is a new trend in the Chinese cosmetic industry,attracting the attention of both international players and Chinese niche brands alike.The sector is poised to t...; 关键词：SKIN attracting ADVERTISING

Subjective or objective:How the style of text in computational advertising influences consumer behaviors?被引量：3: 《Fundamental Research》2022年第1期144-153,共10页Minxue Huang Tong Liu; the National Natural Science Foundation of China(Grants No.91746206 and 72132008)to provide funds for conducting experiments.; In the era of computational advertising,advertising effectiveness can be measured by different metrics at different stages of the sales funnel.In the upper funnel,the click-through rate(CTR,the rate of click per impre...; 关键词：Advertising text Click-through rate Conversion rate Computational advertising Speech act theory

Relevance of Marketing Strategies for Gas Stations in China - An Analysis Using SPSS: 《Proceedings of Business and Economic Studies》2021年第6期53-60,共8页Zhe Zhang; This study aims to find out the relevance of marketing strategies for gas stations in China.According to IBISWorld,the companies holding the largest market shares in China’s gas station industry include China Petroch...; 关键词：Marketing strategies Oil corporation Gas stations Oil industry ADVERTISING

Maximum-Profit Advertising Strategy Using Crowdsensing Trajectory Data: 《ZTE Communications》2021年第2期29-43,共15页LOU Kaihao YANG Yongjian YANG Funing ZHANG Xingliang; This work is supported by Jilin Science and Technology Department Key Technology Project(20190304127YY);the National Natural Science Foundations of China(1772230,61972450 and 62072209);Natural Science Foundations of Jilin Province(20190201022JC);National Science Key Lab Fund Project(61421010418),Innovation Capacity Building Project of Jilin Province Development and Reform Commission(2020C017-2);Changchun Science and Technology Development Project(18DY005);Key Laboratory of Defense Science and Technology Foundations(61421010418);Jilin Province Young Talents Lifting Projec(3D4196993421).; Out-door billboard advertising plays an important role in attracting potential customers.However,whether a customer can be attracted is influenced by many factors,such as the probability that he/she sees the billboard...; 关键词：billboard advertising mobile Crowdsensing probabilistic set coverage problem simulated annealing optimization problem

When French Design Meets Chinese Manufacturing: 《China Today》2021年第4期65-67,共3页YANG JING; In 2011,Yang Jing and two partners founded Bonjour Shanghai,an advertising company based in Paris,to provide design services for the French affiliations of Chinese companies.Fast forward to 2014,Yang was at it again;t...; 关键词：COMPANIES FRENCH ADVERTISING

When Tomorrow Comes:The Present and the Future of Advertising: 《Chinese Business Review》2021年第3期106-110,共5页Diego Santos Vieira de Jesus; The aim is to analyse the present and the possible future of the concept of advertising.The present concept is more related to the fact that marketers moved from a product focus to a sales focus,and now to eventually ...; 关键词：ADVERTISING convergence culture experience economy Fourth Industrial Revolution technology

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