Xiaohongshu(Little Red Book or RedNote),a very popular Chinese lifestyle and e-commerce platform,recently saw a meteoric rise in popularity—almost overnight.When TikTok faced a looming ban in the United States on Jan...
Based on our fieldwork in Yunnan Province and Ningxia Hui Autonomous Region,this paper explores the different ways in which Chinese rural women engage with the ris-ing industry of e-commerce livestreaming related to a...
supported by the Key Research Base of Humanities and Social Sciences of the Ministry of Education“Research on Internet Capital as a Key Development Factor”(16JJD840002).
This article,based on the study of cases involving the application of e-commerce technology in Chinese rural areas,discusses the basic conditions for developing e-commerce villages and proposes a mechanism for actuali...
With one month until November 11,all major e-commerce platforms have started their preparations for this great event.The"Double 11"shopping festival was first initiated by Alibaba in 2009and is the world's largest onl...
Live streaming has become a vital means of e-commerce to attract consumers’attention and boost sales worldwide.Zhejiang province,one of the most economically active regions in China,pioneers the innovative forms and ...
Digital Silk Road e-commerce carries unlimited potential for traders During a public class on livestreaming e-commerce organised by Hongqiao Import Commodity Exhibition and Trading Centre in Shanghai,Abdou Yahouza Mar...
The“Southern Song development path”is the economic model formed during the flourishing development of industry and commerce civilization in the South of the lower reaches of the Yangtze River during the Southern Son...
Way back in 1999,twelve volunteers locked themselves in hotel rooms in Beijing,Shanghai,and Guangzhou to participate in a“72-hour network survival experiment.”The goal was to stay in the room for three days and surv...
supported by the National Natural Science Foundation of China(72171219,72201264,71921001,71801206,71971203);the Fundamental Research Funds for the Central Universities(WK2040000027);the New Liberal Arts Fund of USTC(FSSF-A-230104);the Four Batch Talent Programs of China.
The booming live-streaming commerce has significantly changed the traditional e-commerce model,thus attracting much attention from both industry and academia.In recent years,an increasing number of scholars have appli...