CORPORATE_SOCIAL_RESPONSIBILITY

作品数：150被引量：49H指数：3
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相关机构：上海交通大学清华大学东南大学浙江工商大学更多>>
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  • 期刊=Journal of Systems Science and Systems Engineeringx
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Cause-related Marketing Strategy in Supply Chain Considering Quality Differentiation
《Journal of Systems Science and Systems Engineering》2023年第2期152-174,共23页Guangye Xu Hui Liu Kaile Zhou Xumei Zhang 
This work has been supported in part by the Nanjing University of Posts and Telecommunications Research Fund project for Introducing Talents(high-level teachers)(No.NYY219002).
Cause-related marketing(CRM),as an organic combination of marketing and corporate social responsibility(CSR),has been widely used in the supply chain.However,the existing literature rarely studies the CRM strategy the...
关键词：Cause-related marketing supply chain quality differentiation pricing decisions corporate social responsibility 
Contextual Relevance of Sustainable Supply Chain:Recycling,Philanthropy,or Both?
《Journal of Systems Science and Systems Engineering》2023年第2期222-245,共24页Fan Qin Yongjian Li Qian Zhang 
This work has been supported by the National Natural Science Foundation of China(NSFC),under grants Nos.72132007 and 72261147707。
Many firms have already been actively or passively involved in sustainable supply chain management with the objective of improving the triple bottom line(TBL).But whether the limited funds should be allocated to both ...
关键词：Sustainable supply chain corporate social responsibility triple-bottom-line(TBL) RECYCLING corporate philanthropy 
Coordination of a Socially Responsible Supply Chain with Cause Marketing Campaigns被引量：1
《Journal of Systems Science and Systems Engineering》2021年第6期728-747,共20页Xin Li Minghui Xu Xintong Shi 
This work was partially supported by the National Natural Sciences Foundation of China under Grant Nos.72171181,72031009 and 71871166;the Foundation for Humanities and Social Sciences of Ministry of Education of China under Grant No.19YJA630095.
This paper explores the coordination problem of a socially responsible supply chain,in which the supplier contributes corporate social responsibility by donating a specific amount of money to a cause marketing and the...
关键词：Corporate social responsibility cause marketing supply chain coordination 
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