油品流失客户召回体系搭建策略与思考  

Strategy And Thinking On Building Customer Recall System Of Oil Loss

作　　者：王树军 吴玲玲 杨欣 谭旭杨 

机构地区：[1]中国石油贵州销售公司加油站管理处

出　　处：《中国石油企业》2019年第12期69-72,103,共5页China Petroleum Enterprise

摘　　要：随着市场经济的深入发展,我国成品油市场逐渐开放,形成了跨国石油公司、民营成品油销售企业、国有成品油销售企业多元竞争格局,市场竞争日益激烈。尤其是近几年来,在国内外经济增速放缓双重影响下,成品油需求由过去高速增长逐渐过渡到基本持平态势,客户流失现象日益凸显。本文深入分析流失客户管理现状.Under the dual inf luence of the slowdown of domestic and foreign economic growth, the demand for refined oil products has gradually transitioned from the rapid growth in the past to a basically flat situation, and the phenomenon of customer churn has become increasingly prominent. This article analyzes the current situation of lost customer management in depth, finds out the main problems, and actively discusses the recall strategy of lost customers from the perspective of theoretical methods and practical applications in order to achieve sales expansion and efficiency, market share, and market competitiveness.

关 键 词：流失客户 年龄分布 客户管理 油品市场 体系搭建 策略与思考 

分 类 号：F274[经济管理—企业管理] F426.22[经济管理—国民经济]