应用型本科高校宣传队伍建设路径思考——以苏州大学应用技术学院为例  

Thinking about the Construction of Propaganda Team in Application-oriented Universities——Take Applied Technology College of Soochow University as an example

作　　者：疏银露 SHU Yinlu(Applied Technology College of Soochow University,Suzhou,Jiangsu 215300)

机构地区：[1]苏州大学应用技术学院,江苏苏州215300

出　　处：《科教导刊》2022年第28期5-7,共3页The Guide Of Science & Education

摘　　要：随着社会经济的不断发展和互联网技术的不断升级,如何利用新兴技术推动高校的高质量内涵式发展,成为高校宣传部门尤其是应用型本科高校宣传部门必须重视的问题。文章主要采用文献资料法,在对各高校宣传队伍建设路径进行梳理研究的基础上,分析应用型本科高校在建构宣传队伍过程中可能存在的问题,并总结苏州大学应用技术学院有关做法,旨在探索应用型本科高校如何在媒体竞争日益激烈的当下,充分发挥自身优势做好高校新闻宣传工作。With the continuous development of social economy and the continuous upgrading of Internet technology,how to use emerging technologies to promote the high-quality connotative development of colleges and universities has become a problem that must be paid attention to by the publicity departments of colleges and universities,especially the application-oriented undergraduate colleges and universities.This article mainly adopts the method of literature,on the basis of sorting out and studying the construction path of the publicity team of various colleges and universities,analyzes the possible problems in the construction of the publicity team of application-oriented undergraduate colleges and universities,and summarizes the relevant practices of Applied Technology College of Soochow University,aiming to explore how application-oriented undergraduate colleges and universities can give full play to their own advantages to do a good job in college news publicity at the present of increasingly fierce media competition.

关 键 词：应用型本科院校 新闻传播队伍 校园传媒 新兴媒介 

分 类 号：G647[文化科学—高等教育学] G206[文化科学—教育学]