How to Bid Success in Crowdsourcing Contest?——Evidence from the Translation Tasks of Tripadvisor  

作　　者：Kunxiang DONG Yan SUN Zongxiao XIE Jie ZHEN 

机构地区：[1]School of Management Science and Engineering,Shandong University of Finance and Economics,Jinan 250014,China [2]China Financial Certification Authority,Beijing 100054,China [3]School of Business Planning,Chongqing Technology and Business University,Chongqing 400067,China

出　　处：《Journal of Systems Science and Information》2020年第2期170-184,共15页系统科学与信息学报（英文）

基　　金：Supported by National Social Science Foundation of China(17CGL019).

摘　　要：Material incentive is the main motivation for solvers to attend crowdsourcing tasks.So raising the bidding success rate is benefit to inspire the solvers attendance’and increase the answering quality.This paper analyzes the effect of participation experience,task-fit capability,participation strategy and task attribute on the solvers bidding success by the solvers attending the series tasks of Tripadvisor.The results show that:1)Participation times enrich the participation experiences and promote the bidding success,while bidding success times and last performances lower the bidding success because of the cognitive fixation;2)The chance of bidding success will be increase when the solver own high task-fit capability;3)The relationship between task submit sequence and bidding success is the type of reverse U shape,and the optimal submit sequence rate on the top of the reverse U shape;4)Higher task difficulty lower bidding success,while higher task density easier bidding success.

关 键 词：crowdsourcing CONTEST PARTICIPATION experience task-fit capability PARTICIPATION strategy TASK characteristics 

分 类 号：F272[经济管理—企业管理]