论英语广告文体的词汇特征与修辞风格  

An Exploration of Lexical and Rhetorical Features of Advertising English

作　　者：董曼霞[1] 

机构地区：[1]长江师范学院外语系,重庆408100

出　　处：《长江师范学院学报》2008年第6期129-133,共5页Journal of Yangtze Normal University

摘　　要：广告在现代社会生活中扮演着重要的角色。广告英语作为一种实用性文体,逐渐形成了自己独特的文体风格。广告主要是利用语言的劝说功能来引起消费者对商品的注意和兴趣,并激发大众的购买欲。本文通过列举一些典型的英语广告案例来说明广告英语的词汇特征和修辞风格。Advertising plays a significant role in modern society.As a practical writing,advertising English achieves some stylistic features.The aims of advertising are to attract the attention and interest of consumers and stimulate their desire for purchasing.In this article,the author cites some typical English advertisements to illustrate their lexical and rhetorical features.

关 键 词：英语广告文体 词汇特征 修辞风格 

分 类 号：H315[语言文字—英语]