知识共享与渠道关系间的权力作用研究  

The role of channel power in the relation between knowledge sharing and channel relationship

作　　者：汪克夷[1] 刘佑铭[1] 宋明元[1] 

机构地区：[1]大连理工大学管理学院,辽宁大连116024

出　　处：《大连理工大学学报（社会科学版）》2008年第4期1-6,共6页Journal of Dalian University of Technology(Social Sciences)

基　　金：高等学校博士学科点专项科研基金(20050141022)

摘　　要：文章在回顾国内外相关研究的基础上,分析了在渠道权力调节下知识共享活动对渠道关系的影响,构建了相应的理论模型,并以电信行业企业为样本进行了实证检验。实证研究表明,在不同的渠道权力构成调节下,知识共享对渠道关系的影响表现出了明显的差异。Knowledge sharing,the key point in knowledge management,becomes an important research issue because of its great influence on the competitive power of enterprises.Based on the review of relevant researches in the field of knowledge sharing and marketing channels,this study analyzed the role of channel power in the relation between knowledge sharing and channel relationship and developed a theoretical model.The result indicates that knowledge sharing has a significant and mediated effect on distributors' satisfaction and trust under different structures of channel power.

关 键 词：渠道权力 知识共享 渠道关系 

分 类 号：F270[经济管理—企业管理]