跨文化管理与企业竞争优势  

Cross-cultural management and corporation's competition advantages

作　　者：郭京福[1] 那日萨[2] 

机构地区：[1]大连民族学院经济管理系,辽宁大连116600 [2]大连理工大学系统工程研究所,辽宁大连116023

出　　处：《大连理工大学学报（社会科学版）》2003年第4期29-32,共4页Journal of Dalian University of Technology(Social Sciences)

摘　　要：通过比较中国、德国、日本和美国几个国家民族的文化特点以及经营方式和价值理念,研究了跨文化管理在管理创新、提高差异化竞争优势、优化组织结构以及改善组织学习等几个方面的积极作用,阐述了跨文化管理有利于企业在资源整合、市场营销诸方面更加符合本土化经营,达到相互间的沟通和互融,提升企业的国际竞争力。By comparing the culture properties, the management modes and the value concept among China, Germany, Japan and the United States of American, this paper studies the important roles of cross-cultural management in management innovation, increasing the competition advantages of difference, optimizing the organizational structures as well as improving the organizational learning. The research shows that cross-cultural management is beneficial to the localization of the business management on resources allocating and marketing, getting easy and unstinting communication and promoting the corporation's international competence of competition.

关 键 词：企业文化 跨文化管理 竞争优势 

分 类 号：F270[经济管理—企业管理]