基于川酒文化的“中国白酒金三角”旅游发展策略  

On the Tourism Development Based on Sichuan "Golden Delta Liquor" Culture

作　　者：康珺[1] 

机构地区：[1]四川理工学院川酒发展研究中心,四川自贡643000

出　　处：《四川理工学院学报（社会科学版）》2012年第1期65-67,共3页Journal of Sichuan University of Science & Engineering(Social Sciences Edition)

基　　金：四川省社科基金项目(SC11E010);四川省哲学社会科学重点研究基地川酒发展研究中心项目(CJYB10-09)

摘　　要：酒文化旅游可推动酒业经济的发展、地方文化的弘扬、酒类企业的壮大。凝练川酒文化特色,挖掘川酒文化旅游资源价值,以推动该区域旅游资源合理布局,并以此带动相关产业的协调发展,对打造"中国白酒金三角"战略有重大意义。要将川酒文化旅游作为"中国白酒金三角"旅游专线的核心资源,应从几个方面着手:整合资源,统一规划;打造产区战略,实现生产旅游一体化;塑造各类品牌,多角度吸引旅游客源;搭建立体宣传平台,提升国际影响力。Liquor tourism can promote liquor culture,economic development,local culture,and liquor business growth.To refine Sichuan liquor culture and explore liquor tourism resources can promote the rational distribution of resources in the zone,stimulate the coordinated development of related industries,and is helpful for creating 'Chinese liquor Golden Delta' strategy.Forging the 'Chinese liquor Golden Delta' as the core of liquor cultural tourism resources,the following aspects should be considered:integration of resources,integrated planning,building strategic areas to achieve the tourism integration,creating all kinds of brand,attracting tourists all-around,and building three-dimensional information platform to enhance its international influence.

关 键 词：川酒 酒文化 中国白酒金三角 酒文化旅游 

分 类 号：F42[经济管理—产业经济]