儒家文化和市场多元化战略对产品创新的影响探讨:基于多点竞争视角  

The Effects of Confucianism Culture and Market Diversification Strategy on Product Innovation Performance:From the Perspective of Multimarket Contact

作　　者：唐贵瑶[1,2] 陈志军[1] 李鹏程[1] 

机构地区：[1]山东大学管理学院 [2]山东大学工商管理博士后流动站

出　　处：《山东大学学报（哲学社会科学版）》2013年第4期45-52,共8页Journal of Shandong University(Philosophy and Social Sciences)

基　　金：山东大学自主创新基金(项目编号IFW12063);山东大学自主创新人文社科青年团队项目(项目编号IFYT12063)

摘　　要：多点竞争作为近年来备受关注的研究议题,对企业之间的竞争强度以及企业自身的产品创新具有重要的影响作用;同时,儒家文化和市场多元化战略也在一定程度上影响着企业的管理方式和管理实践。通过对以往研究文献的综述和探讨,研究发现:多点竞争与企业产品创新正向相关;企业文化属性(是否属于儒家文化)和企业战略(市场多元化战略)在上述关系中起到一定程度的调节作用,即企业文化属性是儒家文化的企业或者市场多元战略程度高的企业,其多点竞争与企业创新之间的正向关系更强。This paper mainly empirically examined the relationship between multimarket contact and product innovation.It is hypothesized that firms with a high level of multimarket contact are more likely to show mutual forbearance towards their competitors,which therefore influences firms'innovative behaviors.We also propose that Confucianism culture and market diversification strategy influence the relationship between multimarket contact and product innovation.It is argued that firms from the Confucianism culture or with higher levels of market diversification strategy are more likely to innovate new products.All findings above support the mutual forbearance hypothesis,and suggest that multimarket contact facilitates tacit collusion,therefore leading to superior innovative performance.

关 键 词：多点竞争 产品创新 儒家文化 市场多元化战略 

分 类 号：F273.1[经济管理—企业管理] F224[经济管理—国民经济]