CRM在高校毕业生就业工作中的应用探讨  

作　　者：赵永超[1] 胡克瑾[1] 连晓海[1] 赵沪文[2] 樊文[2] 

机构地区：[1]同济大学经济与管理学院 [2]同济大学研究生院

出　　处：《中国教育信息化（高教职教）》2002年第S1期89-90,共2页China Education Info

摘　　要：高校毕业生就业难问题是全社会共同关注的热点问题。本文指出了高校毕业生就业中的毕业生求职难、用人单位招人难、高校推荐难的“三难”现象,认为CRM对解决高校毕业生就业难问题有重要作用,同时介绍了高校毕业生就业CRM系统的业务模型、基本组成和主要功能。The problem of employment of Colleges and Universities Graduates is very serious in China. There are three major problems that are the difficulty of Graduates to apply for a job. the difficulty of employer to find aGraduates and the difficulty of Colleges and Universities to recommend Gradu-ates. CRM can play a significant role to settle those problems. In this paperauthor introduce operation model, basic configuration and major function ofCRM in Employment of Colleges and Universities Graduates.

关 键 词：客户关系管理(CRM) 高校 毕业生 就业 

分 类 号：G647.38[文化科学—高等教育学]