再论商业广告设计与市场调研  

On business advertising design and market research

作　　者：曾鸿燕[1] 

机构地区：[1]广州工程技术职业学院,广东广州510075

出　　处：《佳木斯教育学院学报》2013年第8期482-482,484,共2页Journal of Jiamusi Education Institute

摘　　要：成功的商业广告设计离不开市场调研,从市场中收集详实的信息资源,并进行详尽的分析,制定广告目标,提炼广告诉求,创作出能引起消费者兴趣的广告是广告传播效果成功与否的重要保障。可见,市场调研在商业广告设计与传播活动中占有不可或缺的重要地位。Successful commercial advertising design cannot do without detailed market research, collect information resources from the market, and analyzes in detail, formulate advertising goals, refine advertising appeals, create the advertising to attract consumers interests is an important guarantee for the success of the advertising communication effect. Visibly, market research occupies an important status in the design and communication of commercial advertising.

关 键 词：广告 市场调研 广告创意 广告效果 

分 类 号：J524.3[艺术—艺术设计]