新媒体时代的公共关系课程教学研究  

Research into the public relation course teaching in the new medium times

作　　者：张毅[1] 

机构地区：[1]新余学院,江西新余338004

出　　处：《新余学院学报》2013年第6期107-109,共3页Journal of Xinyu University

摘　　要：新媒体的数字性、网络性、快捷性、交互性、自主性和跨时空性为公共关系学的教学带来了诸多便利。新媒体时代公关课程的教育理念、教学内容、教学方法、教学手段、教师和学生的角色转化、考核方式都面临着转变和创新。教师应借助新媒体时代信息的快捷传播,寻找企业最新的、最真实的公关思路和举措,来推动公关课程教学。The new medium has brought many advantages for the public relation course teaching owing to its digit,networking,quickness,interaction,autonomy and cross-space nature. The public relation course in the new medium times is faced with the change and innovation of education concept,teaching content,teaching method,teaching means and role of teachers and students and examination way. Teachers should try to find out the newest and truest the measures to promote the public relation course teaching by means of the quick communication of the new medium times information.

关 键 词：新媒体时代 公共关系学 课程教学 研究 

分 类 号：G642[文化科学—高等教育学]