从循证医学视角对药品和保健品广告的评价  

Evaluation of Advertisements of Medicines and Tonic Foods from Perspectives of Evidence-Based Medicine

作　　者：朱波伊[1] 黄芩[1] 何尔纯[1] 张燕[1] 李红梅[1] 胡笳[1] 韦焘[1] 

机构地区：[1]昆明医科大学,云南昆明650500

出　　处：《科技信息》2013年第35期108-109,88,共3页Science & Technology Information

摘　　要：目的:从循证医学视角对在2012年7月12日至24日期间刊登在《都市时报》上的药品和保健品广告进行评价。方法:手工收集相关药品和保健品广告标题和内容,并对其中的药品、保健食品名称在国家食品药品监督管理局网站、中国知网、万方数据库、中华人民共和国国家知识产权局网站进行合法性及专业信息查询。结果:所收集到的29种药品、9种保健食品中,在国家食品药品监督管理局备案的分别有8种和2种,占所有药品和保健食品的27.6%(8/29,95%CI:12.8%,47.2%)和22.2%(2/9,95%CI:2.9%,60.0%)。所考查的药品中,在专业数据库中查到相应疗效的,占27.6%(8/29,95%CI:12.8%,47.2%),而保健品中,在专业数据库中查到相应信息的,占22.2%(2/9,95%CI:2.9%,60.0%)。没有关于疗效支撑的药品多属于膏剂,无信息支撑的保健食品多属于茶类。结论:都市时报的药品和保健品广告内容有一部分在国家食品药品监督管理局有备案,也在专业科技数据库中找到文献信息支持,但仍有大部分在国家食品药品监督管理局没有备案,也没有在专业科技数据库中找到文献信息支持,因此,药品和保健品广告市场需要进一步规范。Objective To evaluate Advertisements of Medicines and Tonic Foods in a newspaper called 'Metropolitan Times' between the 12th and 24th of July, 2012, from perspectives of evidence-based medicine. Methods We manually collected advertisements about medicines and tonic foods by browsing their titles and contents. In addition, we searched for information about the medicines and tonic foods by applying their names in such websites as China Food and Drug Administration, CNKI, Wanfang Data, State Intellectual Property Office of the People 's Republic of China in order to identify their legality and professional assessment results. Results Of all the 29 medicines and 9 tonic foods in the advertisements, 8 medicines and 2 tonic foods were in the document system of China Food and Drug Administration, accounting for 27.6%(8/29, 95%CI:12.8%, 47.2%) and 22.2%(2/9, 95%CI:2.9%, 60.0%), respectively. Among the medicines, 27.6%(8/29, 95%CI:12.8%, 47.2%) were retrieved in professional databases in terms of their effects; of the tonic foods, 22.2%(2/9, 95%CI:2.9%, 60.0%) were found in professional databases with regard to their effects. Among the drugs and tonic foods without information in these professional databases, many were ointments and teas, respectively. Conclusion Of the medicines and tonic foods in the Advertisements of Metropolitan Times, a few were found in the website of China Food and Drug Administration and those of professional databases, while most were neither found in the website of China Food and Drug Administration nor those of professional databases. Therefore, the market of advertisements about medicines and tonic foods needs to be further regulated.

关 键 词：药品 保健品 广告 循证医学 评价 

分 类 号：R-03[医药卫生] F713.8[经济管理—广告] F426.72[经济管理—产业经济]