媒体反馈效应:美国高校校际体育在竞争与平衡中发展的催化剂  

Feedback Effect of the Media:An Activator for American Intercollegiate Sports to Develop in Competition and Balance

作　　者：董官清[1] 徐昕[1] 边万忠[1] 姜宏[1] 

机构地区：[1]北京科技大学体育部,北京100083

出　　处：《山东体育学院学报》2004年第4期49-50,53,共3页Journal of Shandong Sport University

摘　　要：探讨了媒体反馈效应对美国高校校际体育发展产生的深远影响。指出:美国高校将校际比赛的电视转播权出售给媒体所产生的反馈效应使优秀的运动队或运动员脱颖而出,并形成多层次的校际体育竞争机制;同时,媒体反馈效应促使各高校之间的资源配置更加合理,使高校校际体育获得相对平衡的发展,从而保证了高校校际体育比赛的激烈程度与观赏性。探讨了美国高校竞技体育的发展给我国的启示。The thesis examined the far-reaching influence of the media's feedback effect on American intercollegiate sports.It points out that the feedback effect resulting from the selling of TV right fees to the media has caused the emergence of excellent sport teams and athletes and the formation of multi-level competition mechanism of the intercollegiate sports.Moreover,the media's feedback effect also promoted the optimization of resource allocation among the colleges and universities and the relatively balanced development of the intercollegiate sports,thus guarantee the closeness of competition and good performance of the teams.

关 键 词：媒体反馈效应 美国 高校 校际体育 体育比赛 催化剂 体育竞争机制 体育资源 

分 类 号：G817.12[文化科学—体育学] G80-05