市场营销学导学模式初探  

Exploration of 《Marketing》tutoring model

作　　者：朱延青[1] 

机构地区：[1]十堰广播电视大学,湖北十堰442000

出　　处：《湖北广播电视大学学报》2004年第3期40-42,共3页Journal of Hubei Radio & Television University

摘　　要：现代远程开放教育模式是一种引导式、指导式教育,旨在发挥学生学习的主观能动性,市场营销学是一门操作性、实践性很强的学科,适宜于引导式、启发式教学模式运用,本文通过把远程开放教育的特点和《市场营销学》课程特色的有机结合,运用科学教育理念,制定个性化导学教案,以达到课程教学的预期效果。Modern distance education which aims to exert students' activitity is a kind of guiding and instuctive teching . 《Marketing》is a course with operation and practice . The author combines the characteristics of distance open education with this subject's features and sums up a set of 'Follow the humanity, teach the students in accordance of their aptitude' tutoring model to achieve an expected effect.

关 键 词：教学教育理念 个性化导学 

分 类 号：F713.5[经济管理—市场营销]