一类One to One营销优化模型及其解决方案  

An One to One Marketing Optimization Model and It's Solution

作　　者：吴敏[1] 薛风[1] 何蓓[1] 

机构地区：[1]中南大学信息科学与工程学院,湖南长沙410083

出　　处：《计算技术与自动化》2004年第4期38-41,共4页Computing Technology and Automation

摘　　要：针对OnetoOne营销问题进行简单的案例分析,得出了在一般情况下的优化模型。通过把OnetoOne营销优化问题转换成线性规划问题,应用改进的单纯形法、基于Bartels-GolubLU分解的单纯形法和原始-对偶内点法等三种典型的线性规划算法,在MATLAB环境下进行仿真和分析。This paper introduces an One to One marketing optimization model based on the analysis of a simple case. The One to One marketing optimization problem is first transferred to the linear programming problem. Then the three typical linear programming algorithms, such as the revised simplex method, the Bartels-Golub LU simplex method and the primal-dual interior method are used to solve the linear programming problem. The simulation and analysis based on MATLAB are performed in the end of this paper.

关 键 词：营销问题 优化模型 解决方案 环境 案例分析 转换 单纯形法 优化问题 LU分解 内点法 

分 类 号：TP393[自动化与计算机技术—计算机应用技术] O221[自动化与计算机技术—计算机科学与技术]