中国企业跨国经营中的跨文化管理探讨  

On Transcultural Management in International Business of Chinese Enterprises

作　　者：马国臣[1] 张永兵[1] 刘涛[1] 

机构地区：[1]山东大学管理学院,山东济南250100

出　　处：《山东大学学报（哲学社会科学版）》2005年第1期132-135,共4页Journal of Shandong University(Philosophy and Social Sciences)

基　　金：山东省教育厅人文社会科学基金项目。

摘　　要：随着经济全球化的发展和中国经济深入地融入世界,从事跨国经营的中国企业越来越多。但是,文化差异以及跨文化管理的薄弱已成为中国企业跨国经营的重要障碍之一。中国文化与东道国文化的差异、跨国企业主文化与亚文化的差异,都会导致跨国经营企业出现管理上的矛盾和偏差。中国企业只有深化对海外文化的了解,加强跨文化培训,选择适宜的跨文化管理模式,才能取得跨国经营的成功。With the development of economic globalization and Chinese economy deeply melting into the world,more and more Chinese enterprises are dealing with multinational business. But the cultural differences and the weakness of transcultural management have been one of the important obstructs to Chinese corporations' in transnational operation. Cultural differences between China and the host countries, cultural differences between primary culture and subordinate culture within the transnational corporations, will cause conflicts and deviations in operation and management. In order to make the multinational business succeed, Chinese enterprises should increase understanding of foreign culture, strengthen transcultrual training and choose the suitable model of transnational cultural management.

关 键 词：跨国经营 文化差异 企业文化 跨文化管理 

分 类 号：F276.7[经济管理—企业管理]