发展我国篮球市场的条件分析  

Conditional Analysis of Developing China's Basketball Market

作　　者：李敦杰[1] 

机构地区：[1]浙江财经学院体军部,浙江杭州310012

出　　处：《北京体育大学学报》2005年第2期169-171,共3页Journal of Beijing Sport University

摘　　要：通过文献资料研究、社会调研、系统分析等方法,对篮球市场发展的条件进行较为系统的分析,对影响篮球市场发育的因素,培育和建立我国篮球市场的有利条件和困难进行探讨,提出培育篮球市场的对策及建议。The author analyzes the developmental condition of China's basketball market systemically by using the methods of literature review, social investigation, and systematic analysis. The author also analyzes the definition of basketball market, the elements which influence the growth of basketball market, the advantages conditions and difficulties of establishing China's basketball market. The countermeasure and advice of breeding China's basketball market are discussed and put forward. All above researches provide the cultivation and exploitation of China's basketball market with academic evidence.

关 键 词：篮球市场 培育 职业化 

分 类 号：G842.03[文化科学—体育训练]