注重营销效率 提升企业竞争实力  

Emphasize Marketing Efficiency and Raise Enterprise's Competitive Power

作　　者：杨良玉[1] 

机构地区：[1]石家庄炼油化工股份有限公司,河北石家庄050032

出　　处：《石油化工管理干部学院学报》2005年第1期31-33,共3页Journal of Sinopec Management Institute

摘　　要：在市场经济环境下,企业营销效率已经成为影响和制约企业竞争实力的关键因素。从经营的角度抓生产,变生产管理型为生产经营型成为企业的重要课题。通过对炼油企业提升营销效率的分析和论述,提出了重在全员参与、提升无形价值、以客户为中心、正确实施绩效考核的管理理念,并结合实际指出了提高营销效率、提升企业竞争实力的具体途径。Under circumstances of market economy, enterprise's marketing efficiency has become key factor to influence and limit its competitive power. To stress production from business point and turn productive management type into productive business type is a very important subject. Through analysis and elaboration of raising marketing efficiency of refinery, presented management concepts: emphasizing participation of all staff, raising intangible value, taking clients as center, correctly implementing examination of performance, with practice pointed out special approaches to increase marketing efficiency and raise competitive power.

关 键 词：竞争实力 提升 市场经济环境 企业营销 生产经营 炼油企业 全员参与 管理理念 绩效考核 管理型 价值 客户 

分 类 号：F274[经济管理—企业管理]