引入市场营销理念推进高校管理工作  

A Study of Promoting University Management by Adopting the Idea of Marketing

作　　者：唐燕[1] 步珏良[1] 陈立力[1] 

机构地区：[1]嘉兴学院,浙江嘉兴314001

出　　处：《浙江交通职业技术学院学报》2005年第2期54-57,共4页Journal of Zhejiang Institute of Communications

摘　　要：本文试探讨在高校的管理、运作中,引进、融入营销思路,通过强化市场营销战略和战术方法,快速、有效的提高高校的整体市场竞争力和市场美誉度,从而建立高校的品牌价值,形成社会、国家和学生以及学校的三赢局面,使高校步入良性的螺旋式上升和发展空间的较好方法。This paper aims to discuss that the thinking of marketing should be in troduced into the management and operation of universities and colleges. By stre ngthening marketing strategy and tactics, market competitiveness and reputation will be fast and effectively improved, and the brand value of universities and c olleges could be built up, which will benefit all the society or country, the st udents and the schools. The three-win situation will make the unive rsities and c olleges step into a right space of spiral rising and development.

关 键 词：高校 管理工作 营销理念 市场竞争力 营销战略 品牌价值 发展空间 螺旋式 社会 

分 类 号：F274[经济管理—企业管理] G647[经济管理—国民经济]