数字产品定价博弈分析  

Analysis on the Price of Digital Product with Game Theory

作　　者：王洪艳[1] 王志江[1] 

机构地区：[1]华侨大学商学院,福建泉州362021

出　　处：《华东经济管理》2005年第5期50-52,共3页East China Economic Management

摘　　要：数字产品的物理特性和经济特征决定了其不适合传统的定价方法。通过分析数字产品的交易特点发现,可以通过运用罗宾斯泰英的讨价还价模型,分析数字产品的定价方法,并得出结论:厂商和消费者博弈双方对销售收益的分配份额取决于双方的贴现因子。Traditional method of pricing isn't suitable for digital product whose physical and economic characters are special .By analysing the feature of digital product, we find that we can use Rubinstein's alternating offers model to analyse digital product pricing. The conclusion is that the share of the saling benefit between firm and consumer is decided by both discount factors.

关 键 词：数字产品 定价 讨价还价模型 贴现因子 

分 类 号：F276.44[经济管理—企业管理]