电信CRM系统的架构分析与实现  

Analysis and Implementation of CRM System Structure in TeleCom

作　　者：钱育蓉[1] 张振宇[1] 马玉鹏[1] 

机构地区：[1]新疆大学信息科学与工程学院,乌鲁木齐830046

出　　处：《电脑开发与应用》2005年第7期24-25,共2页Computer Development & Applications

摘　　要：为了提高电信运营企业竞争力,变生产中心为客户中心,设计了一个实现B?S模式的客户关系管理系统,描述了系统的整体框架和模块层次,详述了客户信息管理模块的功能设计,举例说明了系统实现的重要细节。该系统已投入使用,实现了客户信息的整合与集成,为企业的经营决策提供了依据。In order to increase the completing power of TelCom and convert productcentered into customercentered,An CRM system based on Broswer/Server mode is designed and brought into effect in this paper.The whole frame and module structure of the system are presented.The function design of CRM is given more description,and the key details of the system implementation are expounded through an example.This system has already been used in practice now,and realized the collection and integration of customer's information,and also provide the reference to company's management.

关 键 词：客户关系管理 JSP JSBC驱动 SERVLET 

分 类 号：TP311.131[自动化与计算机技术—计算机软件与理论]