以顾客为导向的战略模式及实践启示  

A Research on Customer-oriented Strategy and Its Practice

作　　者：马力[1] 陶峻[2] 

机构地区：[1]济南大学管理学院,山东济南250022 [2]首都经贸大学工商管理学院,北京100026

出　　处：《云南社会科学》2005年第4期54-58,共5页Social Sciences in Yunnan

基　　金：山东省教育厅人文社科基金重点项目(J05X03)

摘　　要：作者通过与以竞争为导向和以资源为导向的企业战略的比较,指出以顾客为导向、以价值为中心的战略模式是企业保持竞争优势的根本途径。作者还探讨了企业在实践顾客价值理念中出现的误区及其危害和根源,分析了顾客价值创新的战略逻辑与运作途径。The authors points out that, compared with the enterprises' strategies of competition-oriented and resource- oriented, the strategy which is customer-oriented and focuses on customer value is the fundamental way of maintaining enterprises' competitive advantages. The authors also discuss the misleading areas in practicing the strategy as well as its harm and root, and analyse the strategic logics and operational methods of customer value innovation.

关 键 词：以顾客为导向 顾客价值 价值创新 战略 竞争优势 

分 类 号：F272.3[经济管理—企业管理]